Train, Eat & Think Like a Champion.

Helping amateur fighters prepare with strength & conditioning, nutrition, and mindset tricks used by champions.

Only £49.99 per month.
Get instant access today!

Welcome to Built To Fight Academy

Get a competitive advantage over your next opponent.

Are you confident in sparring but fall apart on fight night?

Are you starving yourself to make weight?

Do you gas out in the final rounds when it matters most?

The worst thing as a fighter is losing a fight against someone you know you are better than.

In the Built To Fight Academy, we give you everything you need to make sure that doesn’t happen.

Is This For You?

Whether you are stepping into the ring for the first time or fighting for a title, if you are serious about winning, you belong here.

White Collar Warrior

You balance a job with training, but you want to treat your camp like a pro. You need clarity on what to eat and how to train efficiently.

Aspiring Amateur

You’re climbing the ranks in Boxing, Muay Thai, MMA, or K1. You know skill alone isn't enough anymore - you need the physical edge.

Meet Your Coaches

We’ve Been In Your Corner. We Know What It Takes.

Built by expert coaches who have worked with 100’s of champions – and fought themselves.

Jack Coak, BSc, MSc

Elite nutritionist working with professional boxing champions. A chef turned nutritionist who has helped Southern Area to World Champions fuel camps and make weight the correct way.

Reiss Silva

Award winning strength & conditioning coach working with elite level fighters across boxing, Muay Thai and MMA. He has helped clients secure British, Commonwealth, European and World titles, alongside working with fighters in major organisations including the UFC and PFL.

Lee Johnson

An elite mindset coach with over 15 years of experience working in sports psychology with fighters. He has worked with over 100 champions from boxing to muay thai helping them conquer their mind before battle.

What You Get

Everything You Need To Get The Advantage

Nutrition

Fuel Like A Pro. Make Weight. Never Starve.
Stop guessing what to eat. Get full access to our Recipe Hub, Cooking Tutorials, and Example Meal Plans. Most importantly, use our Fight Week Guides to make weight the correct way- keeping your energy high and your body dangerous.

Strength & Conditioning

Build Explosive Power & A Championship Engine.
Don't just exercise; train for the ring. Download elite 4-12 Week Programmes specifically designed for Speed, Strength, and Power. Master your technique with our Training Video Library and get the lifestyle guidance you need to recover faster.

Mindset

Smash Mental Barriers & Build Unshakeable Confidence.
The physical game is only half the battle. Master your psychology with Digestible Frameworks and Video Modules designed to bulletproof your mind. We give you implementable tasks to ensure you walk to the ring with total belief in your preparation.

Testimonials

Real Fighters. Real Results.

Get Instant Access Today...

For Just £49.99 per month

Not Ready To Step In The Ring Yet?

Get a free taste of the advantage. Download our “Same Day Weigh-in Nutrition Guide” and join our newsletter for weekly tips on mindset, making weight and strength & conditioning.

Common Questions

Not at all. The BTFA is designed for any ambitious fighter serious about taking their performance to the next level, regardless of current experience. Whether you are a White Collar warrior stepping in for the first time or a seasoned professional looking for that crucial 1% advantage, the nutrition and conditioning principles taught here are scalable to help you fuel smarter and fight harder.

You gain immediate access to a comprehensive online platform designed to bulletproof your preparation. This includes bitesize video lessons on nutrition and S&C, a full resource library with example programs, a massive recipe hub, and access to our exclusive fighter community. Crucially, you also get direct access to expert coaches Jack and Reiss through bi-weekly live calls.

You will be guided by three expert coaches who haven't just studied the science; they have lived the fight life themselves. Jack is an elite nutritionist (and former chef) who has helped dozens of champions from Southern Area to World level make weight safely and fuel their camps. They know exactly what it takes to win because they’ve been in your corner and in the ring.

We know your time is valuable. That’s why the academy is built around "bitesize" lessons. We cut out the fluff and give you actionable protocols for your nutrition and conditioning that you can implement immediately alongside your current gym training. It’s designed to save you time guessing what to eat or how to condition yourself.

We are confident that the BTFA will give you the advantage you need to win. However, if you join, go through the materials, and feel like it hasn't helped you improve your nutrition, energy levels, or conditioning, we don't want your money. Just email us within 30 days of purchase for a full, no-questions-asked refund. It’s completely risk-free to try.